Merchandise as a success factor

Strengthen brand loyalty, sales and fans through high-quality fan items

Merchandise items (not cheap promotional items) are more than just sales products - they actively contribute to brand building and strengthen the emotional connection with your target group. Examples like Harley-Davidson show that fans become loyal customers when they can proudly represent the brand. We don't know exact figures, but the T-shirts and accessories probably account for an enormous share of sales - in addition to the actual core business - the sale of motorcycles. A well-thought-out merchandising concept can enormously promote brand love and create long-term brand loyalty.

Quality of merchandise

Since these products directly reflect your company's image, poor quality can quickly lead to a loss of image. Inferior materials or poorly crafted items not only damage your reputation, but also scare away potential fans. High-quality fan items, on the other hand, convey professionalism and increase the value of the brand.

Merchandise Shop

A well-designed merchandise store is another key to success. TOV offers companies the opportunity to create their own fan collection and offer it via a free shop-in-shop. This direct sales channel not only maximizes reach, but also creates additional sales potential.

Use the opportunity to build a strong brand culture through targeted merchandising that inspires customers, turns them into fans and at the same time sustainably increases sales.